NBC's hit comedy "The Office" will get the coveted post-Super Bowl spot next year, while the new drama "Kings" will take over for "ER" on Thursday nights after the long-running medical drama airs its series finale. The post-Bowl position is considered the most valuable piece of programming real estate on television, exposing a series to tens of millions of viewers. NBC will air a special one-hour episode of its Emmy-winning comedy after the game concludes Feb. 1. 'The Office' is a perfect fit for after the Super Bowl," NBC scheduling chief Mitch Metcalf said. "It's going to be a hilariously funny hour, and I think people will be in the mood to laugh after the big game." With NBC's ratings severely depressed this fall, the Super Bowl telecast presents a valuable opportunity to bring viewers back to the network. NBC had the choice of several options for the post-Bowl spot, including launching "Kings"Kings," relaunching the new volume of "Heroes" or premiering the new edition of "Celebrity Apprentice."
Thursday, December 4, 2008
NBC reveals midseason moves
NBC's hit comedy "The Office" will get the coveted post-Super Bowl spot next year, while the new drama "Kings" will take over for "ER" on Thursday nights after the long-running medical drama airs its series finale. The post-Bowl position is considered the most valuable piece of programming real estate on television, exposing a series to tens of millions of viewers. NBC will air a special one-hour episode of its Emmy-winning comedy after the game concludes Feb. 1. 'The Office' is a perfect fit for after the Super Bowl," NBC scheduling chief Mitch Metcalf said. "It's going to be a hilariously funny hour, and I think people will be in the mood to laugh after the big game." With NBC's ratings severely depressed this fall, the Super Bowl telecast presents a valuable opportunity to bring viewers back to the network. NBC had the choice of several options for the post-Bowl spot, including launching "Kings"Kings," relaunching the new volume of "Heroes" or premiering the new edition of "Celebrity Apprentice."