Tuesday, April 10, 2012

DISNEY LAUNCHES SOCIAL GAME FEATURING CONTENT INSPIRED BY DISNEYNATURE’S UPCOMING FILM “CHIMPANZEE”


Disney Animal Kingdom Explorers Hits Facebook This Month Featuring Game Scenes Inspired by Disneynature’s “Chimpanzee” and Benefiting the Jane Goodall Institute

In support of the premiere of “Chimpanzee,” Disneynature’s newest True-Life Adventure, Disney Social Games has incorporated key scenes from the movie into the company’s newest social game — Disney Animal Kingdom Explorers.

Disney Animal Kingdom Explorers is a new ecologically minded social game inspired the Disney Animal Kingdom theme park. In Disney Animal Kingdom Explorers, players become part of the Global Wildlife Research (GWR) team, an international organization of conservationists, environmentalists and naturalists. Players can create and nurture their own wildlife preserve and search for hidden objects in spectacular natural settings. The game incorporates three hidden-object game scenes inspired by the movie, including a behind-the-scenes location featuring the film crew’s set-up in the forest.

In addition to partnering with Disneynature, Disney Social Games is supporting the Jane Goodall Institute (www.janegoodall.org), a global nonprofit that empowers people to make a difference for all living things. Disney Animal Kingdom Explorers will bring animal enthusiasts into the heart of the virtual forest to interact with—and give back to—the wildlife they love. From April 12 to April 26, 2012, Disney, through the Disney Worldwide Conservation Fund, has pledged to donate $0.20 to the Jane Goodall Institute for every install and tutorial completion by players referred from the URL www.PlayAnimalKingdom.com for a total committed donation of up to $250,000. These funds will support JGI’s efforts to protect chimpanzee habitat, care for orphaned chimpanzees in the Republic of Congo, and educate a new generation of young people and connect them to nature.

Disney Animal Kingdom Explorers was created in partnership with Disney Animal Kingdom theme park scientists to ensure that animals are represented as accurately as possible in the game. Players will have the opportunity to become part of the GWR team, learn about rare and endangered species, and build their own virtual preserves to house and protect hundreds of animals and plants from around the globe.


For more information on Disney Animal Kingdom Explorers, please visit: https://www.facebook.com/disneyanimalkingdom.